Meet Pedro.
One of several Rock The Vote and Southwest Voters Registration PSAs that generated some of the largest increases in Latino voter registrations over the past decade.
Meet Esperanza.
Meet the original Band of Brothers.
KAISER FAMILY FOUNDATION
Created their Hispanic KNOW HIV awareness campaign.
With the advancements in medical treatments the disease no longer felt like a deadly threat and those at risk were less likely to practice safe sex. So we had to find a compelling way for people to get tested and know for sure.
SIN DUDA. CHEQUÉATE. — increased calls to hot-line by 300% and QUADRUPLED requests to find local HIV testing sites.
